Success Stories

If your customers can’t find your business online, they’ll never even know you’re an option when they need your help. That’s the problem The Cooling Company struggled with. This HVAC business missed out on early digital opportunities and was losing business to more visible competitors. After working with us, The Cooling Company witnessed a 357% increase in ranked keywords and a 2,921% increase in organic traffic. Six months after our partnership ended, this increase in traffic continued to climb 11,683%, as the content we created gained even more traction online.

As one of the largest LASIK providers in Nevada, this business already had visibility, name-brand recognition, and a fair amount of online traffic. But despite that, this client knew it had to increase its lead conversion in order to remain a market leader. After being referred to Yokel Local by another satisfied client, we were able to double the business’s lead conversion rate to 6.8%, while delivering 212 leads per month and a 357% ROI.

Usually, a restaurant’s food quality or alluring atmosphere aren’t enough to keep bringing hungry patrons through the doors. Without a marketing budget, dining establishments can’t maximize their sales potential and ultimately receive a decline in traffic. Most of the time, this is simply because not enough consumers know that the restaurant exists. This is why online discoverability needs to be a priority. When Sagos Tavern, a popular, award-winning restaurant and sports bar in Las Vegas, Nevada, was revamping its menu, management realized that an online marketing plan was needed in order to increase lunchtime traffic and sales. Yokel Local custom-designed an affordable lead generation strategy that helped this restaurant increase brand awareness, social media engagement, and leads, without breaking the bank.

Alpha Omega Wealth, a financial advisement firm focusing on private wealth management strategies, had been successfully doing business for about 30 years. The business grew the old fashioned way - with the owner building personal relationships and receiving referrals from existing customers. He had no formal marketing or advertising strategy and virtually no online presence. He was just getting to know potential customers in the time-honored tradition of shaking their hands and educating them on what he did. When he recognized the need to build out the agency to help his younger agents grow, he reached out to Yokel Local for lead generation assistance.

Woodstock Walls began more than 20 years ago as a passion project of reclaimed wood artist Kevin Fults, when he moved to Las Vegas. Kevin initially enjoyed great success in the valley, where his love of sustainable, reclaimed wood and the art and design that went into it landed him remodels of many premier resort properties including the iconic Bellagio, Caesar’s Palace, Venetian, and Palazzo. There was just one problem with his business model: he had never sold anything via the internet.

Kevin first hired another company to build his website, which turned out to be acceptable, though not great. They then began writing blogs to rank for SEO, which was a smart move for the long game but would prove ineffective in the short game. The company he hired was also supposed to use Google Adwords. Woodstock Walls spent approximately $3,500 on Google Ads and generated a grand total of zero sales. Kevin was obviously frustrated by this lack of traction and unsure of his next steps in online marketing.

Larry L. Bertsch, CPA & Associates, LLP (LLB CPA), a full service accounting and business consulting firm specializing in taxes, accounting, real estate, risk management, and business consulting, had been advertising with a nationwide yellow pages company for many years. As the years went by, however, the firm was receiving fewer and fewer calls, even though the owner wanted the business to grow. The firm’s management recognized the need to improve its search engine presence but believed the yellow pages company had this covered. They were wrong. When they contacted Yokel Local, we requested the firm’s analytics. We discovered that the lion’s share of their $2,000 per month advertising budget was being spent on the physical phone book, with little else going to online marketing and advertising. As online marketing specialists, we knew that for LLB CPA to grow in the 21st Century, they would need to elevate their online presence in a dramatic way.

This 43-year-old wholesale products distribution company serving the retail and pawn shop industries struggled to complete with the big boys on the block. Despite a long history of success in the business, it began feeling the squeeze as Amazon, Walmart, and other large e-commerce companies gobbled up market share and took away their customers. The distribution company was slow to adapt and saw declining sales over five years by about $2 million per year. In response, their management decided that a digital transformation of their website was in order to try and get back some of their customers and engage new ones. New owners purchased the company about two years before this client hired Yokel Local to help improve their online presence, generate new dealer leads, and increase sales.