Would you drive with your eyes closed? Then why would you do that with your marketing?
Marketers today have more tools, technology, and information at their disposal than ever before. Learning to choose and utilize the right ones can dramatically increase the effectiveness of your marketing efforts. You’ll find it’s much easier to begin a dialogue and convert your website visitors into qualified leads when your business has improved online visibility. Once you learn how to generate leads without cold calling, you can dramatically increase the return on investment of your marketing budget.
Here are eight ways to generate leads without cold calling:
Webinars
A webinar is simply an online seminar and may consist of interviews, a panel discussion, or you speaking directly to the viewer. You can use webinars to generate leads by collecting a person’s contact information on an online form in exchange for access to it. You can even classify prospects and how close they are to conversion depending on the subject matter and target audience of your webinar. Guest speakers are popular and can be used to bring in new audience members, especially if they’re a guest that’s well-known in an industry.
Landing Pages
Technically, a landing page is the first page a person arrives at after they access your site. However, the term is more narrowly used to refer to a dedicated web page that is designed to convert traffic into leads. They are often used to collect contact information in exchange for gated content. Landing pages can be used at any stage of the buyer’s journey, but are most often deployed in the Consideration stage, when people know they have a problem and are looking for solutions.
Online Ads
Paid advertisements on search engines and social media platforms are an easy way to generate traffic for your site, especially if it’s new. You can create ads that target specific keywords and demographics to maximize their impact. Online ads are an important component of any advertising campaign and should be an ongoing component of your budget. However, they’ll typically take up a lower share as your online presence matures.
Retargeting Ads
Retargeting ads are paid ads on social media sites or search engines that are directed at past visitors of your site. Cookies, or tracking codes, gather information about a user when they visit a website, which can then be used to show them related ads when they leave it. Studies have shown retargeting ads to be ten times more effective than in converting prospects to sales than display ads. Once a site is generating substantial amounts of traffic, retargeting ads are a great way to make the most of it.
Downloadable Offers
A downloadable offer is a piece of gated content that is made available once someone takes a step to convert, such as by entering their contact information. It may be a video, a white paper, a case study, an infographic or checklist, or anything else that might be useful to the prospect at this stage of their buyer’s journey. Once you have a prospect’s information, you can then then further market to them and get even more information to move them closer to a sale.
Email Marketing
Email marketing is simply the use of email to market or promote your business and its goods or services. Each email you send to a person on your mailing list should nurture them along the conversion process. Customer relationship management (CRM) technology allows you to automate this process, as it becomes easier to collect information and segment your list. Email marketing is also an effective way to build brand loyalty and encourage repeat business, as you keep your business top-of-mind with those most interested in it.
Search Engine Optimization
Search engine optimization (SEO) refers to the process by which a website is optimized to better satisfy search engine algorithms. Sites with better SEO optimization tend to rank higher than their competitors for the same key words, making it more likely that a prospective customer will click on them. Many of the SEO changes made to a site improve its user experience and accessibility, which can lead to a virtuous cycle of increased traffic that further improves rankings.
Incentives
Returning customers have a much lower cost of acquisition than new ones, and one way to attract more of them is by offering incentives. Consider implementing a loyalty or rewards program for customers who sign up. You can offer discounts after they make a certain number of purchases or an incentive for referrals. Incentives can double as a marketing opportunity, with a popular offer or program attracting new business by word of mouth or online.
If you’re wondering how to generate leads without cold calling, contact Yokel Local today for help. There are more technologies than ever available to help you improve this process, and we can identify and implement the ones best suited to your business. Once you partner with us, we’ll develop a strategy based on your current business needs that can best help you reach your customer!
